Innovative communication technologies are altering the dynamics of traditional and online media channels. The lines between production and consumption are blurring and the power of consumers and citizen journalists is evolving. How can we use data and technology to anchor, execute and evaluate PR strategies in the “age of integrated communications?”
This two day event hosted by CARMA brings together industry professionals to discuss the complexities of today’s media platforms and identify relevant and effective measurement tools for online and traditional media.
Event Details:
*Date: October 12 (Workshops)
Timings: 8:30am – 5:30pm
Venue: Kajam Room and Jabbah Room of The Address Hotel Dubai Marina, Dubai UAE.
*Date: October 13 (Conference)
Timings: 8:00am-5:30pm
Venue: Constellation Ballroom 2 & 3 of The Address Hotel Dubai Marina, Dubai, UAE.
*Date: October 13 (Networking Reception)
Timings: 6:00 pm to 8:00 pm
Venue: Blends of The Address Hotel Dubai Marina, Dubai, UAE.
Please download the agenda by clicking here.